How To Fix Sputtering Marketing

Is your marketing generating a steady stream of sales leads?

If not, ask yourself this question: Do you have a marketing plan?

You may know what your business goals and objectives are. And you probably have a website and some advertising. But without a game plan, your marketing activities are reduced to a few unconnected activities that are unquestionably to produce the results you want.

A marketing plan helps you tie all your marketing activities together and keeps you focused so that you can create a roadmap that will lead you to your objectives.

And a simple, one-page marketing plan will take you a lot further than no marketing plan at all.

So what should your plan be based on? You can start with these basics:

1. Identify Your Marketing Goals

What specifically does your marketing need to achieve for your business to thrive? How many new leads do you need each week? What percentage of those leads do you need to convert to sales? What is your revenue target?

2. Create A Marketing Strategy

Take a look at your goals. Now what is your overall approach and position in relation to your goals and competition. My marketing strategy uses an educational approach. By providing people with useful information and ideas, I get an opportunity to demonstrate the value I provide and establish my credibility.

3. Set Up Your Marketing System

Create an action plan. Tie all your marketing activities together into a system that reflects your marketing strategy. The idea is to have everything working together as one.

4. Creation And Implementation Of Your Marketing Activities

Now that you have identified what your marketing activities will be, it's time to take each marketing activity and figure out who will create and implement it and when.

5. Fine Tune Your Marketing Tools

Your marketing activities require the use of one or more marketing tools. These include your website, your marketing messages and things like article marketing. To get your prospect's attention, you need to ensure your marketing tools are really ready to cut through all the marketing noise.

Creating a written plan may seem intimidating but as you can see, you should be able to hammer out the basics in a few hours.

How to Start a House Cleaning Business on a Tight Budget

“If you use Emotion and Love to drive your sales and your business, you will create Loyalty Beyond Reason. And I promise you, you will build relationships and enjoy a business that exceeds beyond your wildest expectations”

First of all, before you decide to start your cleaning business, make sure this kind of work is right for you. You will need to be in good physical condition. Cleaning is very hard strenuous work. You will need to have good customer relation skills. You will need to have basic office skills and some accounting skills.

If you are planning on leaving your full time position to start a cleaning business, make sure you have at least six months of savings. Or keep your full time job and start out part time.

Research all the aspects of the cleaning service business. From customer service to advertising, taxes, employees, insurance and bonding, what to charge and how to clean a home professionally. Cleaning your own home and cleaning professionally is totally different. Learning how to clean professionally takes a lot of time. When a client pays for your services they expect to come home and find their home spotless.

Getting those first clients takes time, persistence and patience. You will not get a hundred clients overnight.

Obtaining Those First Clients The hardest part of starting your own cleaning service is obtaining those first clients. Most clients want to know how long you have been in business and want references. The best thing to do is let clients know that, yes, you are new to the business but that you have thoroughly researched all aspects of the cleaning business and assure them that you know what you are doing and that you are quit capable of cleaning their home to their specifications. Be confident. I can’t stress this enough. Clients love to see confidence. It relieves their worries and lets them know that their home is in good hands.

References: To get a few good references when starting out, ask some friends or family members if you can clean their home for free or at a discounted rate. The sound of working for free may not be appealing but it will be worth it to get some good testimonials.

When cleaning those first homes, go for quality, not how fast you can clean the home. Cleaning efficiently takes a long time, but you will get to the point where you can do a thorough cleaning in a short time. After cleaning make sure you go back and double check all rooms to make sure you didn’t miss anything. Impress those first clients and word of mouth will spread soon.

Advertising Your company image is everything. Before you start advertising, decide what image you want to portray on your advertising material. Your image is very important. Be consistent with all your advertising. If you have a logo be sure to use it on all your advertising materials. I think it is best to have a website developed before you start advertising. When advertising, stick with the same logo and colors.

Advertise in Local Paper: Start by running a text ad in your local newspaper. Try to come up with an eye catching ad. Do not sell your services on low rates, sell your services on your quality of work and what you can do for the client that other companies don’t. There is a lot of competition in the cleaning service. You have to stand out from the rest.

Magnetic Signs or Lettering for your Vehicle: Having your business name and contact information on your vehicle is a great way to advertise. We use the vinyl lettering. The lettering looks much more professional than the magnetic signs.

Flyers: You can print nice flyers on your home computer, but I would suggest investing in some professional flyers. Hang flyers at Hair Dressers, Laundromats, Restaurants, Bakeries, Grocery Stores, etc. Put flyers on car windows at local groceries stores and businesses. You can even go door to door in neighborhoods you would like to work in. You cannot put them in mailboxes. but you can put them in the front door.

Door Hangers: Door hangers are a great way to get new clients. Pick the neighborhood you would like to work in and hang the door hangers on the doors. When people get flyers or ads in their mailbox they usually throw them away with the junk mail. But if there is a door hanger on the door they will take the time to look at it.

Business Cards: Start passing out your business cards to friends and family members. You can also ask your local businesses if you can leave some cards on their counters.

Referral Program: A great way to obtain new clients is through a referral program. Offer existing clients a discount when they refer a friend. You can give your existing clients a discount when the friend uses your services three times.

Website: These days people live very busy lives so they use the convenience of the internet to shop for the services they need. A lot of working women will shop for services while at work. Everyone that has a business should have a website. It shows clients that you are serious about your business and allows them research your business in their own time.

Cleaning Products: By using all natrual products, you can offer your clients a healthy cleaning experience and protect ourselves against harsh chemicals. Clients love the natural cleaning products with essential oils. They come home to a healthy clean home filled with the wonderful scents of aromatherapy essential oils.

Tip: Always carry hand sanitizer and wash your hands often while cleaning homes. Wear gloves when cleaning bathrooms. You will be exposed to a lot of different germs in clients homes.

Remember most customers prefer that you bring your own cleaning supplies. That way they do not have to worry about going to the store for cleaning supplies before you clean. Some customers have special cleaners for certain appliances or floors in their houses. These customers usually will have these cleaners on hand for you to use. We almost always use the customers vacuum cleaner. That way you do not have to carry a heavy vacuum from house to house.

What to Charge I mentioned earlier that you should sell your services on your quality of work and not your low rates. If your rates are too low, clients will think that your work is sub-standard and that you are not experienced. Also you want to attract the clients that can afford your services. I made the mistake of pricing my work too low when I first started out. Cleaning is hard work, charge what you are worth. As the old saying goes “You get what you pay for.”

Some companies charge by the hour, some charge by the room, some charge a flat rate per home and some charge by the square foot. I think it is better to charge by the home, not by the hour. If a client knows they have to pay one set fee, they don’t care if you take 2 hours or 5 hours. Also your clients will know what they are paying up front and won’t have to worry about added expenses.

No two houses are the same. And there is no set charge for all homes. You have to clean for awhile yourself to get some experience and to work out a system to clean efficiently. Only you know what you want and need to make. Decide what you need to make hourly to cover all expenses and still make a good profit.

A word of advise: Make sure when you start your company that you charge what you would charge if you had employees. Some people make the mistake of under charging when they start out just to get customers and then later on when they grow and need to hire help they aren’t making enough money on their houses to pay help. Don’t under price your work. Cleaning homes is very hard physical work and you didn’t get into this business to work for nothing.

New Construction Cleaning If you decide to do this type of work you will need more equipment. You will need ladders, window cleaning kits with long extensions, a shop vac, etc. These types of jobs are usually 2 to 3 person jobs. New construction cleaning requires a lot more cleaning. You may have to remove stickers and labels from windows and bathroom showers, sinks and toilets. Some require that you clean the vents to remove dust from construction work. There will be ceiling fans to clean, scrubbing floors, and cleaning woodwork to remove dust. New construction cleaning rates depend on the area you live in.

Insurance and Bonding. You need to be an honest person and somewhat personable. People will need to trust you to be in their homes. Most clients are concerned about having someone new in their house, with good reason. You should be bonded and fully insured. Liability insurance rates depend on your insurance carrier and where you are located. Each person you hire will increase your liability insurance. It’s well worth the cost. You can pay quarterly or yearly. You can purchase your bond through your local insurance company. You will need to renew the bond every year. *Note: if you hire employees and cover them under your insurance, they must be an employee on payroll and not a sub-contractor. If you employ them as a sub-contractor your insurance will not cover them. If they are a sub-contractor they are required to carry their own insurance. You

Hiring Help If you start out cleaning the homes by yourself, you will eventually get to the point where you need to expand your business. Start out with one part time employee. Train her and let her take your place one day a week. Then have her take your place 2 days a week and so on. This will give you the free time that you need to market your business and obtain more clients. After you get more clients you will be able to hire more part time help. Eventually you will be able to stop doing the cleaning yourself and just run the business end, which is the only way you will be able to grow your business. When training new employees, always, either train them yourself or have a lead person train them. Make sure there is a lead person on each and every cleaning job. Employees have a tendency to slack off when they are on their own.

Growing Your Business You will eventually get to the point where you have enough employees and lead people and you will be able to stop working in your business and start running your business. You will find that after awhile it will get to be too much trying to clean everyday and at the same time giving estimates, answering calls, scheduling, doing book work, obtaining new clients, etc.

Remember one of the most important qualifications for a cleaning service is TRUST. A client has to know they can trust you alone in their home. After you acquire a few cleaning positions ask the clients if you can use them for a reference. Most of the time they are more than willing to let you use them for a reference. This is how you build your business and acquire new clients is through referrals. Be dependable. Most clients will want to be set up on an every week or every other week schedule on the same day of the week. Try to always keep this same schedule unless the client asks you to switch to another day. If you have to cancel a cleaning date, make sure you try to reschedule at the earliest possible date to make up the cleaning.

How to Get Approved For an Apartment Even With a Criminal Record

One of the most frustrating episodes ones can encounter is a denial of housing. Apartment complexes, which in reality are run by real estate management firms, use a number of factors to determine who should rent and who should not. One of the most common factors that they use is criminal background check. A criminal history can be one of the greatest huddles one can ever come across in the process of renting an apartment.

The reason apartment communities request a criminal background check is first of all for the safety of the overall community. There is a general consensus that people with violent pasts are bound to fall back into their previous destructive habits. The concept of history repeats itself seems to be a prevailing belief in many places when it comes to criminal history and nowhere more so than in apartment leasing offices.

Another reason why apartment leasing offices conduct a criminal background check is so as to create the appearance of safety in the community and in so doing have the justification to charge more for rent. If a neighborhood or apartment housing community has a high level of crime, then tenants will not want to renew their leases and this means that there will be more housing units which are vacant and which the management has to fill (or risk being censored by the owner). The more housing units are vacant in an apartment community the more it hurts the management bottom line because this drives down the rent.

When conducting criminal background checks, apartments normally concentrate on felony convictions. Misdemeanor crimes which are only punishable by fines are generally not a concern. If you have a misdemeanor, you should not be concerned but if it is a felony you may get a denial.

There are two main ways to get an apartment approval if you have a criminal record. The first one is to check the nature of your offense and see whether you received what is called a deferred adjudication. This is a probation granted to first time offenders and is also known as community supervision. If you were convicted of a misdemeanor, and got probation, you can go to the county clerk’s office and request for what is called a court deposition. This is a print-out that shows the offense, the court that heard the case, and the judgment that was rendered and the fact that you have deferred adjudication. The printout also states that you have successfully completed the community service without any other incidences and that you should not be discriminated against when it comes to services. You can take a copy of this document to an apartment manager and in most cases they will approve you.

Another way to get an apartment is to get an expungement. This is the sealing of your criminal records and can be done depending on whether you’re eligible. There is an excellent eBook out in the market regarding how to get an apartment even with an existing criminal record and bad credit and you can get it at [http://www.simplecreditsecrets.net]

Credit Repair Companies – Find Credit Experts and Certified FICO Professionals – Improve Your Score

Late payment of credit bills or defaulting from payment can seriously affect one's credit scores. It affects a person's credit in securing a loan or a credit card in the future. This can cause dangerous repercussions and leave the person dependent on others for money. It is always advisable to keep your credit score clean.

But sometimes even the most organized person may end up with a bad credit score. Luckily, the law provides a chance to help the person out the situation. This is where the credit repair companies come into picture.

ROLE OF CREDIT REPAIR COMPANIES

Credit repair companies have a primary goal to 'improve the client's credit score'. They offer legal credit solutions to help improve their client's credit score. They study the report of the client to look for any inconsistencies. Once having identified disputable items on the report, they take it up with the creditor to challenge the report. If the inconsistencies can not be verified, then the company helps you file for damages. Some companies also offer credit management services to teach the client how to maintain a good credit score.

BEWARE OF SCAM COMPANIES

A person must always be aware of the service they choose. There are companies that scam desperate people, who are badly in need of help. There are other companies that use illegal means like identity theft to make it look like there is an improvement in the credit score. It is illegal and felony to do so and if discovered, the person may face jail time.

INDICATORS OF A GOOD COMPANY

It is very easy to tell a good company from a bad one. Here are a few indicators that it is a scam.

  • The company requests for payment upfront. Any citizen is legally entitled to pay the credit repair company only after the case is settled.
  • If the company promises to erase the credit record, it is clearly a scam. It is impossible to delete it. One can only improve the credit score.
  • When the company requests the client to create a new credit identity using Employer Identification Number (EIN) instead of the social security number, it is undocumentedly a scam company.
  • If the company requests a person to file all the items in the record as false irreparable of the validity, then it is a scam.

FIND THE BEST CREDIT REPAIR COMPANY

Self acclaimed Credit pros, may not be professionals after all, although as an industry they are one of the topought after services in the country. Understandably, without money or credit life's dreams are halted in a hurry. Be sure to look for a team of certified FICO professionals, who offer professional and legal credit solutions and help can anyone with a bad credit score. Check reviews and see if the company has a record of being successful and customer friendly in all their cases. The clients' testimonials are a proof for the good work they can do.

WHAT SETS A CREDIT PROFESSIONAL APART FROM THE REST?

  • Payment is accepted only after the client's requirements are met and payment plans are also available.
  • The client can cancel their service at any time they see fit.
  • They offer life-time support for the cases they handle.
  • Team of FICO certified professional experts guarantee success and do not oversell.

If ever you have a credit record problem, you should be able to seek a free consultation from the credit experts. With upfront information and a proven track record, you can have confidence that you have found the right credit repair company to help you.